Put Your Business in the Spotlight at the LaSalle Strawberry Festival Parade!

Organizations and businesses are invited to showcase their brand, connect with the community, and take part in the fun by entering the LaSalle Strawberry Festival parade on Saturday, June 13 beginning at 10:00 am.

Participants are encouraged to decorate a float, march with a group, or bring their brand to life in an engaging way as part of this longstanding annual community celebration.

Due to ongoing construction along Front Road, the parade route has been temporarily relocated for 2026. This year’s parade will take place along Laurier Parkway and surrounding roads near the Vollmer Complex.

The route is approximately the same distance as in previous years and will begin at the Corner of Judy Recker Crescent and Mike Raymond Drive, turning left onto Diotte Drive. The parade continues down Diotte Drive, and turns right onto Laurier Parkway, continuing through the roundabout, and turning left onto Judy Recker Crescent. The parade route ends near Legacy Oak Public School.

Applications are currently open and will be accepted until Sunday, June 7, 2026. Those interested in participating can apply online by visiting the Vendor and Entertainment Opportunities page on the Town’s website.